Tuesday, 29 September 2015


Mod was a trend in the 1960s that started in Britain and was centred around music and fashion.

The subculture was started in the late 1950s by a group of fashionable young men in London who listened to Modern Jazz.

Mods were once said to be a “fashion-obsessed and hedonistic cult of the hyper-cool" young adults who lived in metropolitan London.

When Mod fashion became more mainstream, the first youth-targeted boutique clothing stores opened in London, in the Carnaby Street and King’s Road districts.

Models like Twiggy began to wear the female Mod look, with short haircuts, little makeup, and progressively shorter mini skirts.

Male mods wore tailor-made suits with narrow lapels, thin ties, button-down collar shirts, and Chelsea boots. 

Most mods also wore military parkers while riding their iconic scooters, which they chose over motorbikes because they were a symbol of Italian style.

Mod fashion contrasted with the muted pastels of the 1950s, with bold, bright colours and geometric patterns.

Words by Elly Macdonald